Due Diligence: A DEEPER Dive: Personal Branding: Setting Up For The Search: You Are Who Google Says You Are
This Week On How2Exit, Chatting With an Expert about Due Diligence - DEEPER - Personal Branding: Setting Up For The Search: You Are Who Google Says You Are
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This week on How2Exit:
Ahmed Raza is the founder and CEO of Rapid Diligence, a company that helps buyers with due diligence processes. Before that, he was an acquisition entrepreneur, buying small online businesses while in college due to financial need. He also ran a small cap private equity fund, buying e-commerce businesses, content, and SaaS.
Rapid Diligence focuses on helping buyers with technical, financial, and operational due diligence, while referring out to other specialists such as attorneys for legal due diligence.
Ahmed Raza discussed his experience buying and growing e-commerce businesses while in college. He mostly bought distressed or neglected assets that he could acquire at a low multiple and then grew them. He found it very gratifying to turn these businesses around in six to twelve months, but it was also very stressful. He also discussed building a diverse network of people he had worked with in the past, so he could refer clients to them. Prior to the invention of online marketplaces, there were forums that could be used to buy and sell businesses.
Ronald Skelton and Ahmed Raza discussed the process of buying and flipping websites. Skelton spoke of his experience of buying a website for $36,000, only to discover it had been faked and was no longer generating any traffic. He then transitioned to a high-paying job in the tech industry. Raza discussed how Rapid Diligence helps clients with the search process, pre-LOI negotiations, deal structuring, and more. He mentioned that their process starts with data collection, followed by finding discrepancies and putting together a finalized report. Lastly, Raza spoke of what led him to create the company: hearing of people's experiences of being burned with website purchases. (53:11) Listen Here
Don’t have time to what the show. Read what we learn in our AI-supported article here: 13 Concepts We Can Learn About Due Diligence From How2Exit's Interview W/ Ahmed Raza
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This week’s “DEEPER” Dive: Setting Up for the Search: You Are Who Google Says You Are
In today's increasingly digitized business landscape, the importance of a strong online presence cannot be overstated. Whether you're an entrepreneur or an established business owner looking to expand through acquisition, the digital footprint you leave can greatly influence how potential sellers perceive you. More than just a passive space, the internet serves as a platform where you can actively shape your reputation and express your credibility as a prospective business buyer. This is the premise of personal branding in the realm of business acquisition.
Personal branding is not a new concept, but its role in business acquisition is often overlooked.
Let’s dive in.
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Disclaimer: This newsletter is provided for informational & educational purposes only, and should not be relied upon as legal, business, investment, or tax advice. We are not attorneys, tax, or financial advisors and not qualified to give any such advice.